Let us imagine a student project from the course: designing a logo for "Urban Harvest," a rooftop farming startup.
Interview the client to extract the core essence of their brand. Ask about their target audience, unique selling propositions, and long-term vision.
Analyze the visual identities of competing brands to ensure your design stands out rather than blends in. Look at their color palettes, typography, and iconography to find visual gaps in the market. Domestika - Logo Design - From Concept to Prese...
Understanding your level is crucial for maximizing your investment.
The instructor warns: "If you don't tell the client how to use the logo, they will misuse it." Let us imagine a student project from the
: Experiment with combining disparate symbols (e.g., combining a book icon with a leaf to represent growth and education).
Begin the presentation by reminding the client of the initial brief and the research phase. Walk them through the creative journey so they understand the "why" behind the design. Analyze the visual identities of competing brands to
Use real-world examples so clients don't have to use their imagination to see the logo's potential. The Narrative:
With the core icon or wordmark locked in, inject emotion and personality through type selection and color theory. Typographic Pairing
Module 5 — Vectorization & Construction
Test how the logo looks on dark backgrounds, light backgrounds, and at tiny scales (like a smartphone app icon). 6. The Client Presentation